Pirkanmaan Yrittäjyysbuusti


OBN Business Engine


Koulutusmuoto: Yksilöohjaus
Kieli: englanti

Productization and service design

Minimum hours included

Personal guidance 16 t
Group guidance 0 t
Online materials 0 t
Peer group activities 0 t



First, the current product / service offering is analyzed as the content of the service. How customers have taken the products / services and what the feedback has been. Then we together define a development goal, such as the basic specifications of a completely new product / service or the improvement of existing ones. The aim is to find out whether the challenge is in the product / service itself, or whether the product cannot be effectively exported to customers in terms of marketing and sales. As a result of the service, a compact plan is prepared together, which describes the findings, strategic conclusions and decided actions.

The work is done together with the client, but both parties will also work independently. Some “homework” can also be given to the client. The way of working has a strong sparring approach and the aim is also that the entrepreneur’s skills are developed during the service development. As a concrete method, service design tools can be used, e.g. service path, service contact points and service prototyping. The aim of the work is to combine logical business thinking with creative, actually new and productive ideas.

We spend enough time on the project and thus we target to ensure that the entrepreneur really benefits from the use of our expertise. We do not believe in quick advice, but in genuine interaction and open coaching-like discussions. Often the implementation includes 2-4 meetings, each lasting 1-3 hours. In addition to this, our work includes preparations and other required work. Business Engine experts have been helping to commercialize and develop approx. 200 products or services. For example, about 80 of these projects have been implemented with Business Finland's innovation voucher funding, so we can also help you with your public funding issues.


Mikko Pesonen, Unit Manager, Business Engine, [email protected], 044 0321 297